For business owners in Nigeria who have taken their business online, online marketing is essential to drive traffic sales to your Local business here in Nigeria. Below are 6 tips in online marketing that will boost your online sales.
#1,... Make sure your website is responsive
There are MILLIONS of Nigerians online daily with over 67 million internet users last year.. having a website for your business is great but if it isn't responsive, then you are losing a lot of customers. A website that is responsive is one that looks good both on a computer and mobile devices. This is essential because a great chunk of Nigerian Internet users asscess the Web thru their their mobile devices ( phones, tablets, ..etc)
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#2,... List your business on Local Online Directories.
We have tons of online Directories in Nigeria....listing your business of these online directories improves your website SEO ( search engine optimization) and also directs potential sales to your business.
#3,... Be active on Social Media- But only with a purpose.
Last year january alone, over 11 million Nigerians were active on Facebook (socialmediaweek.org). Nigerians love the social media!!!! and utilizing this tool can boost your online sales. But if misused, it becomes a sheer waste of time. To really utilize social media marketing, you should employ the services of a social media marketing expert.
#4. Build an Email List---
This point is essential because Majority of Nigerians read through their email box everyday. Building an email list that includes the addresses of your customers and potential customers, you can send them updates, Promo news and other news, directly to their email address.
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#5. Use SMS marketing:
As it was with email marketing, SMS is a powerful online marketing tool that has a way lower Open rate than Email marketing.
Open rate is a measurement in percentage , that determines the number of sent emails that is opened by recipients in an Email or SMS marketing campaign.
#6. Use paid advertising..
Paid advertising is a very POWERFUL tool to drive sales to local business.... how it works is that you adverts are placed on High traffic websites and are shown (your ads) to thousands and sometimes millions of your target market.
Although Facebook and Google adwords are popular and great to use Paid advertising services, I always run my clients ad campaign on High traffic Nigerian based websites....why?
ADVERTISE ON THIS BLOG TODAY: CONTACT US
For example Nigeria's biggest online platform, Nairaland has over 1 million active members and posting your adverts on Nairaland will drive more targeted traffic sales to your website than Google adwords can.
#1,... Make sure your website is responsive
There are MILLIONS of Nigerians online daily with over 67 million internet users last year.. having a website for your business is great but if it isn't responsive, then you are losing a lot of customers. A website that is responsive is one that looks good both on a computer and mobile devices. This is essential because a great chunk of Nigerian Internet users asscess the Web thru their their mobile devices ( phones, tablets, ..etc)
ADVERTISE ON THIS BLOG TODAY: CONTACT US
#2,... List your business on Local Online Directories.
We have tons of online Directories in Nigeria....listing your business of these online directories improves your website SEO ( search engine optimization) and also directs potential sales to your business.
#3,... Be active on Social Media- But only with a purpose.
Last year january alone, over 11 million Nigerians were active on Facebook (socialmediaweek.org). Nigerians love the social media!!!! and utilizing this tool can boost your online sales. But if misused, it becomes a sheer waste of time. To really utilize social media marketing, you should employ the services of a social media marketing expert.
#4. Build an Email List---
This point is essential because Majority of Nigerians read through their email box everyday. Building an email list that includes the addresses of your customers and potential customers, you can send them updates, Promo news and other news, directly to their email address.
ADVERTISE ON THIS BLOG TODAY: CONTACT US
#5. Use SMS marketing:
As it was with email marketing, SMS is a powerful online marketing tool that has a way lower Open rate than Email marketing.
Open rate is a measurement in percentage , that determines the number of sent emails that is opened by recipients in an Email or SMS marketing campaign.
#6. Use paid advertising..
Paid advertising is a very POWERFUL tool to drive sales to local business.... how it works is that you adverts are placed on High traffic websites and are shown (your ads) to thousands and sometimes millions of your target market.
Although Facebook and Google adwords are popular and great to use Paid advertising services, I always run my clients ad campaign on High traffic Nigerian based websites....why?
ADVERTISE ON THIS BLOG TODAY: CONTACT US
For example Nigeria's biggest online platform, Nairaland has over 1 million active members and posting your adverts on Nairaland will drive more targeted traffic sales to your website than Google adwords can.
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